Sam Walton: Made In America
The late Sam Walton was one of the shrewdest and richest merchants in America. Centered on the building of his Wal-Mart empire, his book, like fellow magnate Sandra Kurtzig's CEO: Building a $400 Million Company from Ground Up ( LJ 5/1/91), is light on biography. However, readers will enjoy the folksy narrative of the small-town millionaire who revolutionized retail distribution. Walton also addresses accusations against him, such as running the competition out of town. Coauthor Huey does a fine job of incorporating candid testimonials from family members and associates, who thought Walton's ideas were sometimes silly. Shortly after Walton's death, the book was given an overly sentimental postscript (a minor detraction) and rushed into print. Highly recommended for public and academic business collections
About Sam Walton
Samuel Moore Walton (March 29, 1918 – April 5, 1992), was an American businessman and entrepreneur born in Kingfisher, Oklahoma who founded two American retailers Wal-Mart and Sam's Club. He was the patriarch of the Walton family, one of the richest families in the world.
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About Sam Walton
Samuel Moore Walton (March 29, 1918 – April 5, 1992), was an American businessman and entrepreneur born in Kingfisher, Oklahoma who founded two American retailers Wal-Mart and Sam's Club. He was the patriarch of the Walton family, one of the richest families in the world.
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Guerrilla Marketing, 4th edition
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business.
Author : Jay Conrad Levinson
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Author : Jay Conrad Levinson
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Richard Branson - Losing my Virginity
A great book on the life of Sir Richard Branson and the virgin group. A must read for budding entrepreneurs.
About Sir Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student.[1] He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in late 2007. With his flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980s - as he set up Virgin Atlantic Airways and expanded the Virgin Records music label. Richard Branson is the 245th richest person according to Forbes' 2008 list of billionaires as he has an estimated net worth of approximately $2.8 billion USD.
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About Sir Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student.[1] He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in late 2007. With his flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980s - as he set up Virgin Atlantic Airways and expanded the Virgin Records music label. Richard Branson is the 245th richest person according to Forbes' 2008 list of billionaires as he has an estimated net worth of approximately $2.8 billion USD.
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